How to Play
Choose artists you think will grow and build the most valuable label across the annual Main League.
Start here
Build your label
Create a scout identity, name your label and add your first artist.
Live · Main League 2026 · Gameweek 1 of 22
The Main League is your annual campaign
Build the most valuable label in music. Your one label enters automatically when eligible, and every Monday decision can move your position in the annual table.
Founding Main League 2026
A special shortened 22-Gameweek founding competition. Normal full years run for 48 Gameweeks.
- Shape it each week
Plan during the week. Saved changes normally become official Monday at 00:00 UTC.
- Climb the annual table
Current total label value decides your Main League position.
- Make it permanent
The final table is frozen into your scout record when the Main League ends.
A fair new year without losing your artists
Your artists carry into the next Main League. Every label value is rebased to £100,000, so the new annual race starts fairly while your scouting history remains.
Try the core mechanic
Audience moves first. Allocation decides how much your label feels it.
Audience movement
+50.0%
Artist value movement
+£281.64
Effect on your label
+£56.33
Illustrative only. Reserve and the rest of your label are unchanged.
The game, one section at a time
Open what you need now. Rules appear again at the moment they matter in the product.
Pick real artists and split 100% of your label between them and reserve. Verified audience movement changes virtual artist value; each artist’s allocation determines how strongly that movement affects your label. Reserve stays stable.
Common questions
- Do I use real money?
- No. Every budget and value in FRL is virtual game currency.
- Do I need the biggest artists?
- No. Main League evidence rewards the timing and growth of your decisions, not only current popularity.
- How do Mini Seasons differ from the Main League?
- The Main League normally runs for 48 Gameweeks; the founding 2026 competition runs for 22. In full years, Award Season, Festival Season and Christmas Season each rank the percentage growth of that same label across 16 Gameweeks from a locked starting point.
- Can I change a completed result?
- No. FRL does not change completed scores or reinterpret historical results.
- Can other people see my email?
- No. Email is account access information, not public label profile content.